2024-25 Videos
Unlocking Your First Startup Investment: Founder’s Insights and Winning Strategies to Attract Initial Capital
Join us for an exciting workshop to explore the essential steps to secure your first round of funding. With insights from a successful founder, you will learn how to build relationships with potential investors and navigate the startup funding landscape with confidence.
Master the Art of Meta Marketing in the AI Era
Social media has evolved. The ability to adapt and excel in this changing landscape is crucial. If you’re looking to enhance your Meta marketing strategy, you’ve come to the right place. Our webinar on ‘Advanced Meta Strategies’ demystifies the intricacies of successful Facebook & Instagram campaigns, from their structure to their scheduling.
Let’s delve into the art of creating a cohesive advertising strategy, marrying the benefits of organic reach and paid promotion. We will introduce modern tools and techniques that leverage targeting, AI, and creative innovations for optimal Meta Ad success.
Crafting Your Founder Brand: Attracting Investors, Partners, and Talent with Ease
Learn how to set your business apart with business development strategist Julie Zhu. In this workshop, learn the best ways to promote yourself and make valuable connections.
Dreams to Dollars
Workshop 4: How Do I Know If I’m Profitable?
You have growth. You have customers. Now you need to know – am I profitable?
Here, we will introduce you to the costs of your business. We will define Costs of Goods Sold, and common mistakes founders make with these. We will also discuss Operational Expenditures – that’s things like your talent and foundational business costs.
You can have customers, you can be revenue positive, and still not be profitable. Costs matter! And they’re not as scary as you think.
Dreams to Dollars
Workshop 3: How Do We Make Money?
You have the customers. You have the growth. Now, you need to figure out how to make money. We will go through some monetization models and also share how they can be a competitive advantage to your business.
Dreams to Dollars
Workshop 2: How Do We Get Customers?
How do we get customers? Well, first thing is first – you need to know what customers you’re going after! We will talk about Market Sizing and why it’s not just something that investors are checking off their list. We will then talk about how you acquire those customers through Growth Channels.
Dreams to Dollars
Workshop 1: What Is a Business Model Anyway?
In our first session, we will talk about business models more generally. What are they, anyway, and why do they matter? How are they different from a financial model?
Then, we will talk about the importance of having a vision for your business through time, and how that affects your business model.
The Landscape of Startup Marketing in the Age of AI
In today’s rapidly evolving digital landscape, AI is revolutionizing how startups connect with their audiences and promote their products. In this workshop, we’re excited to have Hamlet Azarian, CEO & Founder of Azarian Growth Agency, to go over how startups can leverage different AI tools to find their customers and boost sales.
Navigating the AI Revolution: Building, Scaling, and Thriving in New York’s AI Startup Ecosystem
In an era where AI is reshaping industries and redefining the future of work, New York has stood at the forefront of this transformative movement. In this workshop, we’re excited to have Deepak Shrivastava, Co-Founder and CEO of Sunrise AI, to talk about his journey of building, scaling, and thriving in New York’s AI Startup Ecosystem.
2025 Queens Tech + Innovation Challenge Info Session
In this information session, the program director will explain the eligibility, application process and answer all of your questions.
2023-24 Videos
2024 Queens Tech + Innovation Challenge Online Info Session
Learn about the 2024 Queens Tech + Innovation Challenge. The program is designed to help early-stage entrepreneurs grow their businesses with five $20K grants, access to industry experts and founder network. Its flexible schedule allows participants to join at any time between October 2023 to February 2024.
The Future of AI for Startups
You’ve probably used ChatGPT or some other AI tools at this point. But do you know how large language models work or what an AI Agent is and they can be used to improve your startup business? In this workshop, Jesse Bornstein and José María, co-founders of Yeager.ai will be talking about how large language models work, AI Agents, the impact of AI on different industries and its future possibilities in the startup world.
Equity Distribution and Founder Agreement
Do you know how ownership of a company is divided among multiple founders or business owners in the early stage? What are the key factors that you should consider when preparing or signing a founder agreement. What are the different types of equity and agreements out there? This workshop will answer these questions and more!
Trademark Fundamentals For Startup Businesses
Do you have a business or are about to start one but not sure how to go about trademarking your business name or logo? Do you know how to do searches in the trademark database without having to speak to an attorney first? In this workshop, we will explore the basics of trademark law, including what trademarks are, how they’re used in business, and how they’re registered. We will also discuss strategies for choosing and protecting a strong trademark, and how to avoid infringing on the trademarks of others. By the end of this workshop, you will have a solid understanding of the fundamentals of trademark law and how to use them to protect your brand.
The Art of Building and Shipping Software Product
In the ever-evolving landscape of technology, creating and delivering software products that stand out and meet user needs is both a science and an art. Whether you’re an experienced software developer, an existing or aspiring tech founder, this workshop is your gateway to exploring tools, best practices, strategies required to craft exceptional software products, and simply to learning from the best.
How to Grow Your Food & Beverage Brand from $200K to $1M in Sales
Are you a passionate Food & Beverage entrepreneur bootstrapping your business? Have you been selling for a few months or years but haven’t reached significant growth? Join us for an exciting workshop with the Tiktok star Dulma Altan who will share practical strategies and tools on how to unlock the keys to scaling your food and beverage business.
Path to Profitability for Food & Beverage Entrepreneurs
Profitability analysis is crucial for assessing your business’s financial health and sustainability, especially for entrepreneurs in the CPG space. We will delve into the essential financial metrics and key performance indicators (KPIs) that you should be tracking. We’ll also dissect on different revenue channels, shedding light on opportunities for growth and the optimization of existing revenue streams. Additionally, we’ll examine the importance of customer concentration and diversity and how these factors can impact your profitability.
Unveiling Success: Go-To-Market Strategies for Consumer Tech Startups
Are you a passionate entrepreneur bootstrapping an app or consumer platform? Have you launched it for sometime but haven’t had much success in finding paid users? Join us for an exciting workshop with the marketing wizard Emily Singer who will share practical strategies on how to identify channels to invest in and how to find early adopters. We will select 1-2 companies from the audience and delve in for a case study.
Speak to Influence: Elevating Entrepreneurial Success Through Vocal Presence
Our voice coach will provide expert guidance and tailored exercises to help you explore the nuances of vocal delivery, refine their articulation, and speak with resonance. Whether leading a team meeting or speaking in a podcast, this workshop will empower you to harness the potential of your voice as a catalyst for success in the business world.
Fundraising Unlocked: How to Raise From VCs in 2024
Are you a startup founder looking to raise venture capital this year? Do you want to decipher all the games and strategies that go into the fundraising process? Are you looking to learn how fundraising has changed since last year? If you answered “yes” to any of the above, this workshop is for you. Join us for an exciting 90-min workshop with Jason Yeh who will provide insightful guidance on how to prepare for a fundraise.
Tactics and Strategies for Succeeding in the New World of AI-Powered Business
Whether you’re a startup founder, small business entrepreneur, or professional, navigating the challenges and opportunities presented by AI has become essential for sustained success. Join us for an exciting workshop where you will have a behind-the-scenes look at how AI-first businesses are operating differently, from the individual to the team and organization-wide levels. As a former research data scientist, Rachel will walk through lesser known tactics and AI use cases that she is putting to work in their business and with her clients. You’ll walk away with tangible ways to push the envelope more in how you use AI in your work and business.
Pitch and Presentation: How to Pitch Your Startup With a Compelling Story
Join the 2024 Queens Tech + Innovation Challenge (QTIC) finalists for an exciting workshop on how to effectively pitch to the investors. You will learn: customized pitch deck content for the QTIC final pitch; storytelling techniques in startup presentations; and how to deliver your content that resonates.
2022-23 Videos
Off The Shelf: Boosting Store Sales For Your CPG Brands
Learn to create a plan to drive sales for your product in retail stores.
Founder’s Friday: How I Built and Sold My B2B Marketplace in 4 years
We will be discussing Victor’s experience and biggest lesson learned launching, running and selling his first tech startup.
How to Approach Retailers (Big and Small) to Sell Your Products Effectively
You want to talk to your local store owner about your product/product concept but don’t know what to say? You want to sell your product to the big retail chain but can’t find the right person to speak with? Regardless where you’re in your business, this workshop will provide you with some guidelines on how to move things forward.
Ask Me Anything (AMA) for Food and Beverage Founders
If you’re a food or beverage founder at the early stage of growing your business, you definitely do not want to miss this event. It’s a great opportunity to connect with two successful entrepreneurs in the same space and ask them any questions you may have.
Funding and Financing Strategies for Urbantech Startups
As one of the biggest metropolitan cities in the world, New York City plays a major role in leading the global urban technology innovation. However, who is funding the urban tech startups and what are the different financing options for the urban-tech startups? What projects and returns are investors looking for? To answer those questions, we’re excited to have Zeev Krieger join us and share his thoughts.
Startup Marketing Channel Strategies
Are you looking to launch a new product or service in the next few months? Do you need help reaching more customers after a recent launch? If the answer is yes, this workshop is for you. Our instructor Sharon Lee will go over some key pre-launch and post-launch strategies and tactics that early stage founders can utilize to successfully reach their target customers.
How to Get Into a Startup Accelerator
Are you a tech founder and are thinking about applying for an accelerator? Do you know how the accelerator selects candidates and what makes a company or an entrepreneur stand out ? To answer those questions, we’re excited to have Tristan Bel, Program Director of Urban-X, a leading urbantech accelerator in NYC, join us for the workshop. He will be discussing everything you need to consider before applying for an accelerator.
Setting up the Corporate Structure for your Tech Startup
Do you know when is the right time to incorporate your company? Should it be C-corp, S-corp or LLC? Is Delaware a must for tech startups? What are some key tax items to look out for? To answer those questions, we are excited to have the attorney Sarah Besson join us for this workshop.
Understanding Startup Financial Models and Projections
Having a solid financial model is crucial in building a successful business. It helps you plan and make important decisions for the future, and is especially important when you are looking to raise money. In this workshop, our startup consultant will walk you through how to make financial forecasting in the P&L, how to make realistic growth assumptions, and how to find and track the right metrics for your startup.
How to Create a Winning Video Pitch?
Join the Queens Economic Development Corporation with Nina Fiore on how to create a winning a video pitch to your potential investors and customers. You will learn how to communicate effectively to your target audience and the tactics for you to best present yourself in a video.
How to Write a Persuasive and Concise Business Application?
This workshop is designed for those who are or will be submitting the applications for the 2023 Queens Tech + Innovation Challenge for an opportunity to win a $20K cash award. Attendees will need to have at least 1-2 questions filled out in the application in order to attend this workshop. The instructor will invite everyone to read their answers and provide detailed feedback. This is a great opportunity for you to get an expert review of your application and boost your chance to win a $20K grant.
The Food & Beverage Business Toolkit for First-Time Entrepreneurs
Are you a food or beverage entrepreneur ready to sell your products? Do you need help cracking the distribution code – pitching your products to Buyers, retailers and foodservice? Do you know how to track inventory and get paid in a timely manner? To answer those questions and more, we’re excited to have Deepika Phakke, Founder and CEO and Nama Water to lead this workshop. She will walk us – how to create a distribution plan, tactical tips on talking to retailer provide tools & templates to help you effectively operate your business.
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A Live Financial Projections Session with a CPA – For Tech Startups
Do you know how a CPA helps his/her startup clients prepare the financial projections for potential investors? Do you want to learn the thought process behind all the numbers? During this workshop, we’re excited to have Akshay to do a LIVE demo of financial projection with a real startup business.
A Live Financial Projections Session with a CPA – For Consumer Startups
Do you know how a CPA helps his/her startup clients prepare the financial projections for potential investors? Do you want to learn the thought process behind all the numbers? During this workshop, we’re excited to have Akshay to do a LIVE demo of financial projection with a real startup business.
Legal Considerations for Future Financings and Liquidity for Tech Startups
As a tech founder, are you familiar with the different financing options and their legal consideration? Do you know what a Term Sheet, a Convertible Note and Section 83(b) elections are? In this workshop, our startup attorney will walk you through the tech startup financing fundamentals and present different scenarios to help you understand the pros and cons of each option.