2025-26 Videos
Current State of the VC Market
Venture capital is shifting fast, and founders need to know how to adapt. Join us for an in-depth look at the current state of the VC market.
Contracts 101: What Every Early-Stage Business Needs to Know
Contracts don’t have to be overwhelming. In this interactive presentation, Attorney Melanie Cunningham will break down the essentials of contracts so you can protect your business and set yourself up for growth.
Copywriting in the Age of AI
AI tools like ChatGPT, Claude, and Gemini are transforming how we approach copywriting — but knowing when and how to use them effectively is key. Join us for an exciting workshop with the marketing wizard Emily Singer.
Get Found by AI: A Practical Guide to Generative Engine Optimization
As search engines evolve into AI-driven answer engines, traditional SEO is no longer enough. Join us for an exciting workshop with the marketing wizard Emily Singer. In this workshop, Emily will introduce you to Generative Engine Optimization (GEO) — a new approach to increasing visibility in AI-generated results.
Earlier Videos
Practical AI and Technology Tools to Streamline Your Small Business, Beyond ChatGPT
Learn how your small business can harness the latest AI tools beyond just ChatGPT. We’ll explore practical ways AI can automate day-to-day tasks, such as meeting transcription, organizing client notes, and managing workflows. This session will show how modern AI tools can help save time and improve efficiency without requiring extensive tech skills. It’s about making AI work for you, not just talking to a chatbot. Tools covered will include, Zapier, Notion, Zoom and Augie.
Show Up and Stand Out: An Intro to Trade Show Success
Ready to grow your food brand at trade shows? This class covers everything you need to get started, from selecting the best events to setting up a standout booth and engaging attendees with confidence. Walk away with actionable insights to help you exhibit successfully and build your business.
From Clicks to Conversions: Proven Strategies to Transform Your E-Commerce Site
In the ever-evolving world of e-commerce, having a visually appealing website isn’t enough—your site needs to convert visitors into loyal customers. Join this dynamic session designed for startup entrepreneurs and learn actionable strategies to increase sales, enhance user experience, and optimize your sales funnel.
Unlock the Power of AI for Your Business!
Are you an entrepreneur looking to streamline your business processes and save time? Join us for an insightful presentation on “Maximizing Business Efficiency with AI Tools.”
Discover the top areas where AI can make a difference—like social media management, proposal writing, process optimization, and more—and explore some AI tools to help your small business develop. Whether you’re new to AI or ready to take the next step, this session will provide practical tips and strategies to help your business thrive in the digital age.
Don’t miss this opportunity to transform the way you work!
How to Create Win-Win Partnerships to Grow Your D2C Brand
Learn how to set your business apart with business development strategist Julie Chen. In this workshop, learn the best ways to promote yourself and make valuable connections.
Food and Beverage Production: An Overview
Learn all the steps to sell a food or beverage product made at home or at a commercial kitchen. This course will introduce you to every aspect of the business, from determining if there is a demand for your product all the way to how to make sales. Master skills like navigating regulations, working with a co-packer, developing proper packaging, and more.
Unlocking Your First Startup Investment: Founder’s Insights and Winning Strategies to Attract Initial Capital
Join us for an exciting workshop to explore the essential steps to secure your first round of funding. With insights from a successful founder, you will learn how to build relationships with potential investors and navigate the startup funding landscape with confidence.
Master the Art of Meta Marketing in the AI Era
Social media has evolved. The ability to adapt and excel in this changing landscape is crucial. If you’re looking to enhance your Meta marketing strategy, you’ve come to the right place. Our webinar on ‘Advanced Meta Strategies’ demystifies the intricacies of successful Facebook & Instagram campaigns, from their structure to their scheduling.
Let’s delve into the art of creating a cohesive advertising strategy, marrying the benefits of organic reach and paid promotion. We will introduce modern tools and techniques that leverage targeting, AI, and creative innovations for optimal Meta Ad success.
Crafting Your Founder Brand: Attracting Investors, Partners, and Talent with Ease
Learn how to set your business apart with business development strategist Julie Zhu. In this workshop, learn the best ways to promote yourself and make valuable connections.
Dreams to Dollars
Workshop 4: How Do I Know If I’m Profitable?
You have growth. You have customers. Now you need to know – am I profitable?
Here, we will introduce you to the costs of your business. We will define Costs of Goods Sold, and common mistakes founders make with these. We will also discuss Operational Expenditures – that’s things like your talent and foundational business costs.
You can have customers, you can be revenue positive, and still not be profitable. Costs matter! And they’re not as scary as you think.
Dreams to Dollars
Workshop 3: How Do We Make Money?
You have the customers. You have the growth. Now, you need to figure out how to make money. We will go through some monetization models and also share how they can be a competitive advantage to your business.
Dreams to Dollars
Workshop 2: How Do We Get Customers?
How do we get customers? Well, first thing is first – you need to know what customers you’re going after! We will talk about Market Sizing and why it’s not just something that investors are checking off their list. We will then talk about how you acquire those customers through Growth Channels.
Dreams to Dollars
Workshop 1: What Is a Business Model Anyway?
In our first session, we will talk about business models more generally. What are they, anyway, and why do they matter? How are they different from a financial model?
Then, we will talk about the importance of having a vision for your business through time, and how that affects your business model.
The Landscape of Startup Marketing in the Age of AI
In today’s rapidly evolving digital landscape, AI is revolutionizing how startups connect with their audiences and promote their products. In this workshop, we’re excited to have Hamlet Azarian, CEO & Founder of Azarian Growth Agency, to go over how startups can leverage different AI tools to find their customers and boost sales.
Navigating the AI Revolution: Building, Scaling, and Thriving in New York’s AI Startup Ecosystem
In an era where AI is reshaping industries and redefining the future of work, New York has stood at the forefront of this transformative movement. In this workshop, we’re excited to have Deepak Shrivastava, Co-Founder and CEO of Sunrise AI, to talk about his journey of building, scaling, and thriving in New York’s AI Startup Ecosystem.
Legal Considerations for Future Financings and Liquidity for Tech Startups
As a tech founder, are you familiar with the different financing options and their legal consideration? Do you know what a Term Sheet, a Convertible Note and Section 83(b) elections are? In this workshop, our startup attorney will walk you through the tech startup financing fundamentals and present different scenarios to help you understand the pros and cons of each option.
Founder’s Friday: How I Built and Sold My B2B Marketplace in 4 Years
We will be discussing Victor’s experience and biggest lesson learned launching, running and selling his first tech startup.
Startup Marketing Channel Strategies
Are you looking to launch a new product or service in the next few months? Do you need help reaching more customers after a recent launch? If the answer is yes, this workshop is for you. Our instructor Sharon Lee will go over some key pre-launch and post-launch strategies and tactics that early stage founders can utilize to successfully reach their target customers.
How to Get Into a Startup Accelerator
Are you a tech founder and are thinking about applying for an accelerator? Do you know how the accelerator selects candidates and what makes a company or an entrepreneur stand out ? To answer those questions, we’re excited to have Tristan Bel, Program Director of Urban-X, a leading urbantech accelerator in NYC, join us for the workshop. He will be discussing everything you need to consider before applying for an accelerator.
Setting up the Corporate Structure for your Tech Startup
Do you know when is the right time to incorporate your company? Should it be C-corp, S-corp or LLC? Is Delaware a must for tech startups? What are some key tax items to look out for? To answer those questions, we are excited to have the attorney Sarah Besson join us for this workshop.
Understanding Startup Financial Models and Projections
Having a solid financial model is crucial in building a successful business. It helps you plan and make important decisions for the future, and is especially important when you are looking to raise money. In this workshop, our startup consultant will walk you through how to make financial forecasting in the P&L, how to make realistic growth assumptions, and how to find and track the right metrics for your startup.
How to Approach Retailers (Big and Small) to Sell Your Products Effectively
You want to talk to your local store owner about your product/product concept but don’t know what to say? You want to sell your product to the big retail chain but can’t find the right person to speak with? Regardless where you’re in your business, this workshop will provide you with some guidelines on how to move things forward.